Essay --

TruworthsLooking good is one of the priority that masses eternally want to keep especially when it comes which retailer stock you do your shopping. In this essay our work will be based on Truworths, as Truworths is one of the retail stores and leading make retailers. We will also control at how it incorporates with other well-known fashion stores.ProfileOne of the oldest retail stores in South Africa, Truworths is amongst the fashion store that is big in the application of fashion. According to Truworths (2012) it is one of South Africas leading fashion retailers, with oer 500 stores in South Africa and 5 franchise operations in Africa. However, it forms part of Truworths International, an investment holding company listed on the JSE, whose companies be intermeshed in the retailing of fashion apparel and accessories. The Truworths International Retail theme incorporates Identity, YDE and Uzzi. Just like Mr Price incorporates Mr Price home, Mr Price Sport, Miladys and woodwo rking plane Street. According to Truworths (2012), Truworths traces its roots back to 1917 when The Alliance Trading Company undetermined its showtime store on a site not farther from the Groups present head office in mantlepiece Town. However, the name changed to Truworths Fashion House in 1935 and by the 1950s 80 stores had opened. Furthermore, credit was introduced into the business in 1955 and by 1959 sales reached R1 million for the first time, Truworths continued to expand nationally and by the late 1970s had 280 specialised boutique stores.Truworths (2013) is proud of its market leading position in fashion retailing in South Africa with growing market share in both ladies wear and menswear. The Group now employs more than 9 four hundred permanent and flexi-time employees and supports the South... ... to post recent videos, it is still useful as people nates see their advert online.According to Barker and Angelopulo (2006290) online advertising performs the like functio n online as advertising does in the physical marketplace. The primary goals are to create awareness, communicate benefits, promote trial and urge consumers to action. This means that the website can communicate information about products, prices and / or distribution.SummaryTruworths is the biggest retail store in the country with other branches in African countries like Namibia and Swaziland (just to course credit a few). In the coming years to come Truworths hopes to achieve what no(prenominal) other retail store have ever done by having their branch anywhere in the continent. It has scooped several awards including the best retail in fashion South Africa. In summary, Truworths is the best in fashion clothes.