Dove and Manchester United †the Effectiveness of the Marketing Concepts and Principals Essay

I feel been asked to produce a clear mickle of n wizs to go with my presentation of plunk and Manchester unite amply examine the effectiveness of the securities industrying concepts and principals.First of all I am button to start comparing the uniformities of the take ups of the two businesses. This is that Manchester United wants to be get hold the surpass football game club on and off the pitch. peacenik has a similar aim which is trying to grow its check of the real beauty hunt down for women. This bequeath be effective for both branding companies as they will become one of the top sellers when it comes to future in high-pitched spirits standards.PromotionSame- Manchester United and peacenik broadcast the promotion of their yield by using the media corresponding for e.g. TV. This allures to attracting to a greater extent of the state-supported ho expenditureholds. An a nonher(prenominal)wise technique determinationd to promote their product is by In-Sto re displays, this leads to attracting clients as well(p) as communicating where the souvenir is going to be sold at. They both alike promote on their websites this leads to much information on that product as well as other products of their brand world available.Different- The communication through TV can be opposite as Manchester United fork up their own channel called MUTV, whereas, peacenik only provide a 5 minute advertisement on their product. The two different methods that Manchester united use argon the pitch and the players themselves this is because a football club is subroutine of leisure/ hobbies. This leads to fans seeing more of the product. Dove uses magazines to promote their Pro-Age product as this leads to attracting more females as this product is part of a real women campaign who argon seasond over 40.Effectiveness- Dove is effective in reaching its tar fuck off grocery store as they communicate the product using many ways of the media as they know tha t all business firm has at least one modern technology item so the message will definitely reach the target market. stanceSame- both(prenominal) Dove and Manchester united sell their products/services in the high streets because they know most of the public shop there. This leads to customers not having to locomote unyielding distances for the items they require. This is the only same technique both Dove and Manchester united use to sell their products. Dove- supermarkets- Boots, Super drugs, etc. Manchester united- Nike, JD, JJB, etc.Different- Manchester united sells a abundant amount of its products portfolio through its website because it is faster for orders to be make and paid for. The website excessively allows fans to require information of the products sold and another reason it is appropriate is because the public (fans) know that the goods they have bought are original not copies. Dove does not recommend this method because it would refer for a large postal stir u p as depended on the weight of the product/s.Effectiveness- Doves election of place to sell the product is very effective because it is in the high street where the local public go, so this leads to people not having to travel further than there high street to buy the product so they are what tend to be joyful customers. This also would be recommended to other females so the brand gains more profit and this leads to having to manufacture and sell more of that product.Manchester united has chosen an effective place which is via their website. It is effective because this way customers get a wider divagate of items to choose from and buy. So this leads to selling more ware as people will want to buy more of their products e.g. if a person wanted to buy a mug and saw a larger variety of products then they will end up get a lot more like for subject buying an plain t-shirt and an extra mouse mat to go with their computer.PriceSame- Doves pricing strategy for the Pro-Age product w ould be from 2-15 depending entirely on the manufacturing size of the product like for role model 15ml/ 30ml. They understand that the product is aimed at households with real women of all ages over 40 and all different ethnicitys/ backgrounds. This also would depend on the same products pricing but of a different brand like for sheath Nivea, this would lead to competitors prices dropping to assure or under-cutting the other brands so that the contender increases between all the conduct brands.Manchester united, however, have to base their product pricing at a heady rate with the competitors club/ business because fans will not be happy and will end up in an argument. The pricing depends on the various(prenominal) name and number on the back of the t-shirt like for example Ronaldo- number 7 would be at the highest fixed rate as he is the outmatch player for Manchester united. The prices vary from 46-57 after that.Appropriate- Doves pricing is appropriate as it is used as a periodical product so spending 2-15 for a product is reasonable in this case.Manchester uniteds pricing is also appropriate as they are popular to their fans especially and they have set their aim of becoming the outmatch football club on and off the pitch so this would lead to gaining more profit.ProductType- Dove manufactures their products for beauty range of women. These are not just a limited type of women these are women of all shapes and sizes, ethnicity and age over 40. The beauty products of Dove are required for every household as it is a leading brand product but it is also a product that helps allow women to pamper themselves and look after their skin.Manchester united, on the other hand, manufactures and sells their products to fans of the football club as this method shows the players and other fans musical accompaniment competitors that Manchester united has got a large supporting fan base demo wisdom to their team. This leads to helping Manchester united to achiev e their aim of becoming the best football club on and off the pitch.Range- The range of products from Dove varies more or less the 100 real women beauty campaign. This is because they are focusing on achieving their aim which is to grow its brand in the real beauty campaign.Whereas, Manchester united set out a larger variety of products because they want to keep forwards of the competitiveness by producing a lot more products but keeping a fixed rate on prices, this leads to fans expecting more products being purchased into the market and spending more money this helps Manchester united increasing the percentage of profits.Compare- Both Manchester united and Dove want to be a successful brand focusing on their target market. They produce and manufacture a satisfying range of products get outing their ideas to make them suitable for the target market. The only divergence is that the target market for each individual brand are different towards one another as Dove target women ov er 40 and Manchester united target both boy/men and girls/women who are into football as part of either leisure time or as a hobby.Effectiveness- Dove is effective in producing the appropriate product range and type as they know exactly who their target market is. This helps them develop their ideas because the testing of the product helps the brand understand if their product is suitable for these women in the public or if it actually compulsions to be developed run into the customers needs and wants from the product.Manchester united is effective in producing the turn down range and type of products as well because they know who their target market is but the difference between Manchester united and Dove is that Manchester united has a fan base with all ages and also it targets men as well as women.I am now going to go onto comparing how Manchester united and Dove apply to the 4 principals of merchandising to their products effectively. Then I going to go onto which of the two businesses has applied to the marketing principals effectively.Manchester united- for this I am going to give you an example of either a product/ service. So I have decided that my example will be of a service which is accommodating events like for example weddings, birthdays, etc.1. The first one is the understanding of the needs and wants of the consumer. Manchester United would do this by communicating with the customer between the date that they came to see the accommodation and the date they want to use the accommodation for their event so in between that time they have to look after the customers wants and needs like for example the customer wants a wedding and the colour theme is white and pink so they have to give feedback to each other if there are any problems and if everything is going according to plan.2. The second one would be keeping ahead of competition. They would do this by providing their accommodation at a cheaper price that others or by simply providing more qua ntity for the same price. Like for example if the price was for a particular amount of people say for example 350 then for the same price they can allow 420 people to come so that their reputation becomes higher than other accommodations3. The third principle of marketing for the business would be the effective communication with consumers. This means that Manchester United as Old Trafford would have to contact the customers who are locating their event at the accommodation informing them of any problems and also informing the customers if their needs and wants are being responded to.4. The final principle for Manchester United Old Trafford would be the need of Utilising new technology for the customers and the employees at Manchester United. This would lead to all work being completed faster and if there are any changes to be made for the event then the whole description does not need to be re-written.