Alternative Energy and Canadian Solar

The compevery we atomic number 18 focusing on is Canadian Solar. They argon a multinational firm that operates in several countries such as Canada, Germ any(prenominal), Italy, Japan, Korea, Spain, Australia and the United States. They ar a leader in the solar cleverness industry. A detailed PEST (Political, Economic, Social and Technological) analysis leave behind be provided on how these elements touch the social club. in that respect are diverse political regulations and by-laws passed by the Canadian government to inspection and repair regulate proper practices of using and lay solar animation. These regulations affect Canadian Solar and their practices.For instance, in the 1970s and mid-eighties there were a large number of solar display ornaments butt ined that were non installed justly because they were added by unqualified lot. Today there are strict regulations on getting the permission to install solar zip fastener panels which protect come to for owne rs from liabilities. Permits must be attained from the government. This regulation protects Canadian Solar from any lawsuits from poor quality installation of solar panels or any vilify to their customers property. This also dish ups them meet a sealed standard of excellence to help their image and their customers.From 2007 to 2012 the world suffered a global recession. Canada was affected by it alone not as severely as other countries worldwide. Economists say we are not in a recession but many Canadians conceive otherwise. Although real GDP is adjusted for inflation, it is not for the growing population. This means a countrys economy can be growing only if because the population is rising, and Canadas population increases one percent a yr, which is misleading and does not tell the actual condition of the country.. This has affected Canadian Solar as well. Although they made a net profit in 2011, they made a net loss in its first bottom of 2012.Canadian Solar operates in ot her countries as well which were affected by the recession. For example, in late 2007 China was affected by the recession, where their economy plummeted by forty percent. However, in 2012 Canadian Solar and Ningxia State Power, a Chinese based solar energy company, had completed a major project. This would help China reduce CO2 emissions by 18, 900 tons annually the homogeneous of saving 5,200 tons of standard coal. So although China was affected, companies are nonoperational progressing towards a healthier alternative of energy re initiation. Many Canadians believe solar energy is an excellent resource of energy.An advantage of using solar energy is there is no green house emissions and is friendly to the environment. However, onlyfifteen percent of sunshine is converted into energy which is not businesslike for the amount it costs to install them. Although association agrees that solar energy is a healthy alternative to watercourse resource of energy, it is very costly and inefficient. This affects Canadian Solar because depending on how society feels. If the environment deteriorates much quicker than it is already, people will invest more(prenominal) in solar panels as a way to help the environment.If they do not care or feel the investment is not worth it, they will not buy. This affects the overall growth and stability of Canadian Solar. There has been much technological advancement in solar panels. The first solar panel was created by Charles Fritts in 1883 but could only convert slight than one percent of sunlight into energy. . By 1954 a solar panel that could convert six percent of sunlight was created.. In the modern day Canadian Solar has made panels which can convert up to xviii percent of sunlight into energy.The technological advancements cast steadily improved in the solar energy industry and Canadian Solar is continuing to seek and develop new ways to convert energy more efficiently. include Stakeholder map Government Legislatio n is a key stakeholder interest for the company. authorized legislation can hurt or go on an industry which affects the companies deep down it. For example, in Ontario the provincial government passed the Green Energy and Green providence operation which promotes the use of clean energy and promotes jobs. However, there is a omit of the righteousness to light within Canada which affects those who want to use solar panels.This will be explained later. Employees Employees want job security when working within an organization. Employees are an all-important(a) stakeholder because they can affect the harvestion and image of an organization, and at the analogous time are affected by the progress or worsening of a company. If the organization is doing poorly that can affect the employees job security. Owners Owners have an interest in the success of the company. These owners could be shareholders who have invested their money into the company in hopes of a positive return. Wi thout their investments, these public companies have a overleap of capital funding.Without proper decision qualification by management, these shareholders could lose everything they invested. Consumers Customers are the foundation of businesses. Without them, a business cannot exist. Customers care about various things care customer service quality and the quality of the companys product. If the product does not meet the standard of customers, they will not buy the product. companionship The community cares about environment and how solar energy will affect them. They want to make sure the product they are buying does not harm the environment and can be used to effectively govern sunlight as a form of energy.Specific Stakeholder Position Analysis The chief executive officer of Canadian Solar is Dr. Shawn (Xiaohua) Qu. As CEO he holds several responsibilities and duties. He is considered the image of the company to both shareholders and the general public. If there are any di sasters or public relation issues the media, stakeholders and general public will spirit to him for answers. Although there are high ranking officials within the company to overcompensate any public relation issues, it is up to him regarding where the company is heading towards.The decisions he makes can affect the company and other stakeholders who have stakes in the company. If Canadian Solar announces a major project which is long consideration and fails, the pressure is on the CEO. If the financial status of the company is poor, it concerns shareholders and they want to spot why the company is failing. These responsibilities fall upon the CEO and it is up to him to determine whether certain projects are viable in the long term and how his decisions affect everyone rough him.The federal and provincial governments are also stakeholders in the solar energy industry. The legislation they pass can hurt or harm the solar energy industry like Canadian Solar. There are various lega l issues that come with harnessing sunlight as a form of energy. For example, in Canada there is no right to light. Although you may have a solar panel installed around your home, you legally do not have the right to light. For example, a man in Ottawa installed a solar panel but is now under threat from a near-by five-storey condo festering.This means that he cannot do anything to stop the construction of the condominium regarding his solar panel because there is no law for it in Canada. The lack of a right to light in Canada can affect many people who want to use solar energy as a source of energy but cannot because of obstacles like this. However the provincial government is making an effort to help raise the use of alternative energy resources. On May 14, 2009 the Ontario government passed the Green Energy and Green Economy Act which encourages the use of clean and renewable energy resources such as solar energy and to create more jobs.The provincial government of Ontario has been trying to encourage the use of solar energy by passing legislation that helps promote the use of renewable, clean energy and promoting jobs at the same time. Customers are necessary to the overall growth and long term development of companies. They are important stakeholders because companies depend on them in order to operate. In the solar industry, customers want to know that the product they buy is ethical, efficient and has quality.Customers are the foundation of companies and they make an overall impact on the organization. If boycotting occurs that would be a public dealings disaster for them and can affect multiple things such as commercialize share value and profits of an organization. They demand high quality, ethical and efficient goods. Customers believe solar energy is an excellent source of energy and because of the costs related to it and the lack of energy conversion. The industry needs to interminably try to improve their product in order to attract a larg er market.