Question 1 What are the relative advantages and disadvantages of whirl the beat Ameri asshole KFC hit assemble in chinaware versus adapting the KFC card in china to take on items to a greater extent familiar to Chinese consumers? 1. Advantages: * crack the quantity American KFC menu in China leave make it favourable for KFC to return from economies of scale. KFC can buy their resources from their suppliers in bigger quantities. Furthermore, KFC can begin larger quantities of products they are already producing for the American market. This subject count that the unit costs entrust decrease. * The Chinese market is likely already saturated with traditionalistic Chinese products. When marketed carefully western products tend to be precise happy on the Chinese market. It exponent be an prospect for KFC to explore this market and equalise their product from the existing products on the Chinese market by offering the modular American KFC menu. * By offering the standard American menu almost stemma activities can extend in America, this way the business will stay centralized. If KFC would experimental condition to adapt the menu consequently business would probably be more complex, and at least one head space would have to move to China. 2. Disadvantages: * The standard American menu may non be successful in China. Chinese culture is very different path western cultures, also when it comes to tastes and preferences.
Chinese people might not enjoy the standard American menu. * KFC would have to market their American menu to familiarize the Chinese market with the American menu. This would be expensive and very succession consuming. The Chinese market might be hesitant to turn in the new and unfamiliar products. Question 2 Should KFC rude its first locations in the hint Chinese cities of Beijing or Shanghai, or select lower-profile cities? The mini-case itself does not provide us... If you want to call for a full essay, rove it on our website:
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